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Industry News - April 2015 Mobile World Congress 2015 surpassed its own attendance record last month, drawing more than 93,000 visitors to Barcelona. Better weather and consistently bigger crowds, even late in the week, helped boost the buzz which was palpable at times.... More Info |
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Personalization: Solving the Paradox of Choice In this whole wide world, is there anything more luxurious than choice? I think of bustling farmers’ markets lined with beautiful produce of every shape and size, or of a glistening warehouse store with aisles and rows of neatly stacked bounty, widely arrayed and packaged in bulk.... More Info |
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What customers really, really want For years, communications service providers (CSPs) have been trounced for delivering poor customer experiences. Today, they’re in the midst of changing their ways, and it’s not just lip service.... More Info |
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Captivating the Multiscreen Consumer With 77 percent of viewers engaging with (at least!) a second screen like a smartphone or tablet while watching TV, video providers are exploring new customer engagement strategies designed to attract multiscreen consumers. In their first iterations, many of these experiences...or just plain apps...have focused on games, episode details, schedules and information.... More Info |
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Competition is not new to our industry. Ever since the breakup of the large monopolies, starting with AT&T in the U.S.A.... More Info |
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