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Article
 Gaming: Entering the Arena

Video games have evolved and grown faster than any other content segment on the planet, and yet service providers still give more airtime to discussions about competing with RCS-e apps (which, so-far, have had abysmal uptake) and dubious CEM strategies rather than clearing a path to gaming gold. Gartner valued the global video game market at $93 billion in October, 2013, a figure it predicted will rise to $111 billion by 2015.... More Info
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Article
 The Native Advertising Proposition

The old rules of advertising are dead. They don't work.... More Info
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Article
 Video Quality of Experience

Online video consumers are an impatient lot and their numbers are growing every day. It only takes a couple of seconds.... More Info
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Article
 Next-Generation Video Transcoding

The Emergence of H.265 (HEVC) and 10-Bit Color Formats Today’s increasingly demanding applications, such as Ultra-HD TV, wireless display, and high quality video capture are driving the need for new video encoding and decoding technologies. With the increasing availability of OLED displays and 10 bit monitors, which offer a wider color range, consumers are demanding higher color fidelity than ever before.... More Info
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Article
 Internet-TV-as-a-Service

The ever increasing penetration of smartphones, tablets and other connected devices has resulted in a steep-change in consumer expectations. Viewers expect to be able to access content on any screen wherever they are.... More Info
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