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Article
 Seducing the Mobile Customer: Mobile CEM is About More Than Transactions

Don't take this the wrong way, but mobile service providers have absolutely zero game when it comes to the art of customer seduction. Sure, we all go through the motions, but where's the spark between customer and brand like they have over there at Apple?... More Info
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Article
 Making Mobile Networks As Diverse As The Experiences They Deliver

It’s the first day of 2014, a work day here in Israel. I used Waze to navigate my way around traffic and get to the office.... More Info
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Article
 Game Changer: Mobile Video Advertising

The pain that the rise in video traffic has caused network operators and service providers over the past handful of years has now turned the corner to offer, instead, a hearty opportunity to generate revenues and build customer loyalty. Video is driving an exponential increase in traffic on both fixed and mobile networks.... More Info
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Article
 Small Cell Backhaul: Is Your Network Ready?

As low-power, short-range small cells emerge as the technology of choice for improving mobile network coverage and capacity, operators are being driven to ensure subscribers have an enhanced quality of experience utilizing small cells or access points (APs) to fill the gaps and Not-spots with traditional macro network. Backhaul network performance is a significant contributing factor to the end-user experience.... More Info
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Article
 Letter from the Editor - February 2014

By virtue of your occupation, you are exposed to various communications technologies every day. You live and breathe this stuff.... More Info
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