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Article
Monetizing Digital Services Takes More Than a Catalog
March 2017

We’ve been talking about product catalogs for a decade and, during that time, many service providers have implemented a centralized catalog stack and lead-to-quote-to-order functionality that is improving agility and time-to-market for new services. Using a catalog-centric solution, service providers design, define, configure, price and deliver new products to customers faster and more reliably than ever. Products are quickly customized, priced and sold via multiple outlets and on-line channels. Availability and eligibility are rapidly validated against operational resources and orders can be customized for each customer across any variety of channels.


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