Research Center

Monetizing Digital Services Takes More Than a Catalog
March 2017

We’ve been talking about product catalogs for a decade and, during that time, many service providers have implemented a centralized catalog stack and lead-to-quote-to-order functionality that is improving agility and time-to-market for new services. Using a catalog-centric solution, service providers design, define, configure, price and deliver new products to customers faster and more reliably than ever. Products are quickly customized, priced and sold via multiple outlets and on-line channels. Availability and eligibility are rapidly validated against operational resources and orders can be customized for each customer across any variety of channels.

Download Contact Author Share

Upload Assets

Add Your Assets to the Research Center

Put your thought leadership materials where they can be found when your global target market is investigating companies, products, topics, trends, and technology related to your company.

search tips

Terms you want to exclude
(-) (minus)
Attaching a minus sign immediately before a word indicates that you do not want pages that contain this word to appear in your results. The minus sign should appear immediately before the word and should be preceded with a space.

Terms you want to include
(+) (plus)
Indicates that a term is REQUIRED to be present in each returned row.

* (asterisk) The asterisk is a wildcard operator - it must be appended to a word, instead of preceding it, and will match any term which begins with that sequence of characters.

Media Type

Welcome to Pipeline's Knowledge Center. You can use the search feature to search across all media contained on the Pipeline site including articles, brochures, reports, webinars, whitepapers, and much more.

To begin, use the search box above to search by topic, and then filter your results by media type, date, or company. You can also select how results appear by specifying how many results appear per page and sorting your results by media type, relevancy, or company.