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Whitepaper
Rethinking Communications to Improve Retention: Transitioning from Campaigns to Ongoing Dialogues

This whitepaper explores the challenges that telecommunications face today as they work to reduce churn and grow revenues in a maturing marketplace. It looks at what works - and doesn't- when it comes to retention marketing, considers the importance of customer centricity, and outlines a strategy for dialogue focused interaction that helps retain and grow customer relationships.... More Info
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