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 Why Is a Mobile Operator Selling Groceries? Because It Can.

In Japan earlier this year NTT Docomo announced a partnership with local organic-foods retailer Radishbo-ya. At first glance a mobile operator selling organic vegetables seems like an odd move, but Docomo is predicting that its entry into eight new vertical markets — media content, aggregation platforms, safety and security, healthcare, ecology, M2M (machine-to-machine communications), finance, and commerce — will net an additional one trillion yen in revenue, or roughly $10.7 billion, by 2015.... More Info
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