The Evolution of CRM Historically, customer relationship management (CRM) software has been one of those obscure products used by sales and maybe marketing to manage customer information and, if you were really sophisticated, to conduct promotional campaigns. Back then, CRM was just another software product, primarily used by lowly sales and marketing folks who hunched over their keyboards as they sat in their cubicles spending endless hours scanning in business cards and formatting comma delimited files for import.... More Info |
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