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 Midas Touch: Turning Customer Trigger Points into Engagement and Monetization Gold

In an age when communication service providers (CSPs) are faced with increasingly cut-throat competition, ballooning network data usage and declining revenues, mobile operators are being forced to find new avenues and strategies that can be leveraged to β€œup the ante.” When it comes to delivering a differentiated experience to business and individual consumers, one of the most important things a CSP can do to monetize their networks and create loyal and satisfied customers, is to increase touch-point interactions – or points of engagement - with consumers, says recent data…... More Info
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