Research Center

This whitepaper explores the challenges that telecommunications face today as they work to reduce churn and grow revenues in a maturing marketplace. It looks at what works - and doesn't- when it comes to retention marketing, considers the importance of customer centricity, and outlines a strategy for dialogue focused interaction that helps retain and grow customer relationships.... More Info

This whitepaper providers a quick overview of market factors that are increasing competitive pressures and driving service needs. It highlights the distinct benefits that advanced real-time decisioning has over other analytically driven customer-interaction models; and, it offers a real-world example - and real-world results- of advanced real-time decisioning in action.... More Info

Regulatory considerations are crucial to the success of any communications company. Do you need expert testimony or interpretation of a tariff or FCC order?... More Info

This whitepaper highlights techniques that will enable you to focus marketing efforts only on those customers that will react positively to a message, while weeding out those you would retain anyway or those who could react negatively to a solicitation. You'll hear how leading organizations are applying best-of-breed solutions to reduce customer churn by up to 20% or more.\n... More Info

Within the telecommunications industry, competitors continue to slug it out for increasingly demanding customers who treat products and services as commodities and where price unfortunately becomes the only differentiator. This whitepaper provides the latest information on how providers can differentiate themselves by becoming more customer centric \n... More Info